Company Page Strategy

Overview

Company pages compound when you publish consistently and highlight real people, customers, and outcomes.

Use templates for announcements, product updates, and customer stories.

Preflight Checklist

• Connect your LinkedIn profile or company page to Postly and verify permissions.
• Define your content pillars (e.g., thought leadership, company updates, customer stories).
• Prepare visual assets, caption templates, and hashtag lists.
• Identify your target audience’s active hours and time zones.
• Ensure compliance with LinkedIn’s policies and brand guidelines.

Step-by-Step Playbook

1. Define 3–4 content pillars (product, customer, hiring, culture).
2. Create post templates per pillar to speed production.
3. Schedule weekly cadence; align with launches & events.
4. Measure reach/engagement by pillar and iterate monthly.

Creative & Copy Tips

• Feature team members; human posts travel further.
• Balance product and value content (about 50/50).
• Pin key launches; link to deep pages with UTMs.

Example Template

LinkedIn Post Example for “Company Page Strategy”

• Hook: Start with a bold question or metric (e.g., “Did you know 70% of LinkedIn users engage with carousels?”).
• Body: Share 2–3 key insights or steps (e.g., “Step 1: Define your audience, Step 2: Craft a story, Step 3: Add a CTA”).
• Close: End with a clear CTA (e.g., “Comment your top tip!” or “Save this for later!”).
• First Comment: Include a link with UTM parameters for tracking.

SEO & Compliance Checklist

• Use primary keywords (e.g., “company page strategy”) naturally in the post’s opening line.
• Add 3–5 relevant hashtags at the end of posts to enhance discoverability.
• Ensure compliance with LinkedIn’s policies, including proper disclosures for branded content.
• Link to your profile or company page in posts and pin top-performing content.

Postly Workflow

Postly streamlines your LinkedIn strategy by allowing you to connect profiles and pages, save caption and hashtag templates, and schedule posts via a collaborative calendar. Assign roles for drafting, reviewing, and approving content to maintain brand consistency. Use Postly’s analytics to track performance and optimize future posts for maximum impact.

Metrics to Watch

• Engagement Rate: Measure likes, comments, and shares relative to impressions.
• Click-Through Rate (CTR): Track clicks on links to assess conversion potential.
• Impressions: Monitor reach to understand content visibility.
• Comment Quality: Evaluate the depth and relevance of comments to gauge audience resonance.
• Follower Growth: Track follower trends over 7–30 days for long-term impact.

Troubleshooting Common Issues

• Low Engagement: Refine hooks to be more specific and test posting times.
• Poor Reach: Use niche hashtags and engage with similar content before posting.
• Approval Bottlenecks: Set clear deadlines and roles in Postly’s collaboration tools.
• Compliance Issues: Review posts for brand safety and LinkedIn policy adherence.

Related Guides

• Employee Advocacy Program
• Thought Leadership Playbook
• Analytics Fundamentals

Frequently Asked Questions

How many times should we post?

Start with 2–4 posts/week and adjust to maintain quality.

Next Steps

Set up your Postly account, connect your LinkedIn profile or page, and start creating your first content batch. Schedule posts using Postly’s analytics-driven timing suggestions and review performance weekly. Iterate based on data to refine your strategy and drive consistent growth.