Can I post to profiles and pages?

Yes. Connect your personal profile and any company pages where you have the proper admin role. When composing, select one or many destinations before scheduling.

Use 3–5 highly relevant hashtags at the end of your post. Niche + specific tags tend to route your content to the right audiences without cluttering the body.

Can I schedule PDF carousels (document posts)?

Yes. Export your slides to a single PDF and attach it in the composer. Keep 6–10 slides with large type so it’s readable in feed.

Does scheduling reduce reach compared to native posting?

No. Reach is driven by relevance and engagement quality. Focus on a strong hook, clear takeaway, and timing that matches when your audience is active.

What’s the best time to post on LinkedIn?

There’s no universal time. Start with your audience’s workday hours, then use your analytics to find the top weekday/hour windows and schedule future posts into those slots.

Can I add a first comment automatically?

Yes—use the optional first-comment field to park extra context, links, or credits without cluttering the main caption.

How should I handle external links?

Give strong context before the link, use UTMs for attribution, and keep the call-to-action specific. Pair link posts with an image or carousel to improve engagement.

Can I edit or reschedule after it’s queued?

You can edit copy, assets, and timing until the scheduled publish time. Edits propagate across the shared calendar so your team sees the latest plan.

LinkedIn Scheduling Basics | LinkedIn Guide

Overview

LinkedIn rewards consistent, helpful updates. With Postly, you can plan weeks ahead and publish to profiles and company pages from one calendar.

This guide covers connecting LinkedIn, creating your first post, and scheduling it at the best time.

Preflight Checklist

Connect your LinkedIn profile or company page to Postly and verify permissions.
Define your content pillars (e.g., thought leadership, company updates, customer stories).
Prepare visual assets, caption templates, and hashtag lists.
Identify your target audience’s active hours and time zones.
Ensure compliance with LinkedIn’s policies and brand guidelines.

Step-by-Step Playbook

From Postly, open Integrations → Connect LinkedIn and approve access.
Choose the profile/company pages you manage (ensure proper admin access).
Create a new post: write concise copy, attach an image/video, or add a link.
Pick destinations, schedule for best time, and submit for approval if needed.
Review analytics to refine cadence and content mix.

Icon representing Postly’s content calendar for scheduling and collaboration.

Creative & Copy Tips

Lead with a strong hook in the first 1–2 lines.
Keep paragraphs short; use whitespace and bullets.
One clear CTA per post (comment, click, share).
Batch a month of content; schedule in one session.

Example Template

LinkedIn Post Example for “LinkedIn Scheduling Basics”

Hook: Start with a bold question or metric (e.g., “Did you know 70% of LinkedIn users engage with carousels?”).
Body: Share 2–3 key insights or steps (e.g., “Step 1: Define your audience, Step 2: Craft a story, Step 3: Add a CTA”).
Close: End with a clear CTA (e.g., “Comment your top tip!” or “Save this for later!”).
First Comment: Include a link with UTM parameters for tracking.

SEO & Compliance Checklist

Use primary keywords (e.g., “linkedin scheduling basics”) naturally in the post’s opening line.
Add 3–5 relevant hashtags at the end of posts to enhance discoverability.
Ensure compliance with LinkedIn’s policies, including proper disclosures for branded content.
Link to your profile or company page in posts and pin top-performing content.

Postly Workflow

Postly streamlines your LinkedIn strategy by allowing you to connect profiles and pages, save caption and hashtag templates, and schedule posts via a collaborative calendar. Assign roles for drafting, reviewing, and approving content to maintain brand consistency. Use Postly’s analytics to track performance and optimize future posts for maximum impact.

Icon representing Postly’s analytics dashboard for tracking LinkedIn metrics.

Metrics to Watch

Engagement Rate: Measure likes, comments, and shares relative to impressions.
Click-Through Rate (CTR): Track clicks on links to assess conversion potential.
Impressions: Monitor reach to understand content visibility.
Comment Quality: Evaluate the depth and relevance of comments to gauge audience resonance.
Follower Growth: Track follower trends over 7–30 days for long-term impact.

Troubleshooting Common Issues

Low Engagement: Refine hooks to be more specific and test posting times.
Poor Reach: Use niche hashtags and engage with similar content before posting.
Approval Bottlenecks: Set clear deadlines and roles in Postly’s collaboration tools.
Compliance Issues: Review posts for brand safety and LinkedIn policy adherence.

Related Guides

Frequently Asked Questions

Can I post to profiles and pages?: Yes. Connect your personal profile and any company pages where you have the proper admin role. When composing, select one or many destinations before scheduling.
Do hashtags matter?: Use 3–5 highly relevant hashtags at the end of your post. Niche + specific tags tend to route your content to the right audiences without cluttering the body.
Can I schedule PDF carousels (document posts)?: Yes. Export your slides to a single PDF and attach it in the composer. Keep 6–10 slides with large type so it’s readable in feed.
Does scheduling reduce reach compared to native posting?: No. Reach is driven by relevance and engagement quality. Focus on a strong hook, clear takeaway, and timing that matches when your audience is active.
What’s the best time to post on LinkedIn?: There’s no universal time. Start with your audience’s workday hours, then use your analytics to find the top weekday/hour windows and schedule future posts into those slots.
Can I add a first comment automatically?: Yes—use the optional first-comment field to park extra context, links, or credits without cluttering the main caption.
How should I handle external links?: Give strong context before the link, use UTMs for attribution, and keep the call-to-action specific. Pair link posts with an image or carousel to improve engagement.
Can I edit or reschedule after it’s queued?: You can edit copy, assets, and timing until the scheduled publish time. Edits propagate across the shared calendar so your team sees the latest plan.

Next Steps

Set up your Postly account, connect your LinkedIn profile or page, and start creating your first content batch. Schedule posts using Postly’s analytics-driven timing suggestions and review performance weekly. Iterate based on data to refine your strategy and drive consistent growth.