TemplateReady-to-publish
TikTok UGC Brief
Give creators guardrails: hooks, examples, and deliverables.
Who it’s for & Outcomes
- Clear ask
- Usage rights clarified
- Measurement plan
Blocks
Brief
Goal • Persona • Hooks • Do/Don’t • Deliverables • Deadlines
Fill-in Templates
Snippet
Hook: {Problem} → {Payoff} in {Time}.
Tip: Personalize the {placeholders}
before publishing.
Snippet
Caption (IG): {Benefit}. {Proof}. {CTA}.
Tip: Personalize the {placeholders}
before publishing.
Snippet
Thread intro (X): “{Promise}. Here’s the process ↓”
Tip: Personalize the {placeholders}
before publishing.
Snippet
Pinned comment (YT): “Try it free: {URL} — Qs? Ask below.”
Tip: Personalize the {placeholders}
before publishing.
Replace placeholders like {Benefit}
with your specifics.
Examples
- “Show how you repurpose one video into 3 posts in <60s.”
CTA Bank
Apply to collabSee examplesGet asset kit
FAQs
- Whitelisting?
- Define usage rights in writing before production.
Common Pitfalls
- Multiple competing CTAs
- No visual cover or weak hooks
- Posts and landing pages don’t match