TemplateReady-to-publish

TikTok UGC Brief

Give creators guardrails: hooks, examples, and deliverables.

Who it’s for & Outcomes

  • Clear ask
  • Usage rights clarified
  • Measurement plan

Blocks

Brief

Goal • Persona • Hooks • Do/Don’t • Deliverables • Deadlines

Fill-in Templates

Snippet

Hook: {Problem} → {Payoff} in {Time}.

Tip: Personalize the {placeholders} before publishing.

Snippet

Caption (IG): {Benefit}. {Proof}. {CTA}.

Tip: Personalize the {placeholders} before publishing.

Snippet

Thread intro (X): “{Promise}. Here’s the process ↓”

Tip: Personalize the {placeholders} before publishing.

Snippet

Pinned comment (YT): “Try it free: {URL} — Qs? Ask below.”

Tip: Personalize the {placeholders} before publishing.

Replace placeholders like {Benefit} with your specifics.

Examples

  • “Show how you repurpose one video into 3 posts in <60s.”

CTA Bank

Apply to collabSee examplesGet asset kit

FAQs

Whitelisting?
Define usage rights in writing before production.

Common Pitfalls

  • Multiple competing CTAs
  • No visual cover or weak hooks
  • Posts and landing pages don’t match