TemplateReady-to-publish

LinkedIn Article Outline

Ship authoritative longform that feeds summary posts and document carousels.

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Who it’s for & Outcomes

  • Headline bank
  • Section scaffolding
  • Summary post prepared

Blocks

Outline

Headline → Context → Insight 1/2/3 → Proof → Action steps → CTA

Fill-in Templates

Snippet

Hook: {Problem} → {Payoff} in {Time}.

Tip: Personalize the {placeholders} before publishing.

Snippet

Caption (IG): {Benefit}. {Proof}. {CTA}.

Tip: Personalize the {placeholders} before publishing.

Snippet

Thread intro (X): “{Promise}. Here’s the process ↓”

Tip: Personalize the {placeholders} before publishing.

Snippet

Pinned comment (YT): “Try it free: {URL} — Qs? Ask below.”

Tip: Personalize the {placeholders} before publishing.

Replace placeholders like {Benefit} with your specifics.

Examples

  • “The hidden cost of a weak content calendar (and how to fix it).”

CTA Bank

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FAQs

Article vs document?
Document reaches faster; article compounds authority.

Common Pitfalls

  • Multiple competing CTAs
  • No visual cover or weak hooks
  • Posts and landing pages don’t match