TemplateReady-to-publish

Instagram Reel Script

Use pattern interrupts, on-screen CTAs, and captions that invite saves/shares.

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Who it’s for & Outcomes

  • Cover frame bank
  • CTA overlay
  • Caption save prompt

Blocks

Beats

Hook → Context → Payoff → CTA (save/share + link in bio)

Fill-in Templates

Snippet

Hook: {Problem} → {Payoff} in {Time}.

Tip: Personalize the {placeholders} before publishing.

Snippet

Caption (IG): {Benefit}. {Proof}. {CTA}.

Tip: Personalize the {placeholders} before publishing.

Snippet

Thread intro (X): “{Promise}. Here’s the process ↓”

Tip: Personalize the {placeholders} before publishing.

Snippet

Pinned comment (YT): “Try it free: {URL} — Qs? Ask below.”

Tip: Personalize the {placeholders} before publishing.

Replace placeholders like {Benefit} with your specifics.

Examples

  • “3 hooks that boosted our saves by 28% — try these.”

CTA Bank

Try PostlyGet hooks packSee tutorial

FAQs

Captions length?
Front-load value; keep total under truncation line.

Common Pitfalls

  • Multiple competing CTAs
  • No visual cover or weak hooks
  • Posts and landing pages don’t match