GuideIntermediate

Link-in-Bio That Drives Clicks

Estimated reading time: 7 min • Updated Sep 30, 2025

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Overview

Pair posts with consistent link handling to turn attention into traffic—without constantly editing your profile.

Who It’s For & Outcomes

  • Clear CTA system
  • Story vs bio-link decision tree

Prerequisites

  • Link-in-bio page ready
  • UTM scheme noted

Step-by-Step

  1. Decide CTA type: “Learn more”, “Download”, “Join”, etc.
  2. Add “link in bio” or Story link (if eligible) to the creative/caption.
  3. Pin Stories highlights for evergreen offers.
  4. Use consistent UTM parameters per campaign.

Platform Notes

Instagram

  • Bio link + Story links (eligibility varies).

TikTok

  • Visual CTA to bio; caption links may not be clickable.

Checklist

  • CTA written
  • UTM ready
  • Highlight created
  • Pinned comment (where relevant)

Common Pitfalls

  • Multiple CTAs in one post
  • Changing bio link too often
  • No measurement

FAQs

Should I rotate bio links?
Keep a single hub (link-in-bio). Rotate the top card inside it.
First comment with link?
Use where platforms allow; ensure it’s visible and non-spammy.