Theme, order, and cover design for highlight shelves that convert.
What to do
Organize Highlights around a visitor's questions: what you offer, how it works, examples and contact. Maintain a reference collection rather than preserving every old Story indefinitely.
Practical example
A salon uses Services, Results, Booking and Visit, removing expired promotions that could confuse a new customer.
Check your result
Review old dates, directions and claims against the current booking page.