X (Twitter) Auto Post: Hooks, Threads & Queues

Spin up daily hooks, schedule threads, and manage evergreen queues for X growth.

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Overview

This playbook shows a repeatable workflow for X (Twitter) Auto Post: Hooks, Threads & Queues with Postly Auto Post. Define inputs (prompts or files), generate brand-aware assets, schedule with best-time windows, and iterate from analytics.

Preflight Checklist

  • Connect target platforms (Instagram, LinkedIn, X, Facebook, Pinterest, TikTok, YouTube) and verify role/permissions.
  • Upload/confirm your Brand Kit (tone, keywords, color cues, do/don’t phrases).
  • Choose cadence: daily, weekdays, or custom windows; set weekend/holiday rules.
  • Prepare prompts or upload topics CSV/TXT/JSON with columns like theme, CTA, product, link.

Step-by-Step Playbook

  1. Inputs: Use prompts (manual) or a topics file (automated).
  2. Generate: Hooks, captions, hashtags; optional images/reels with presets.
  3. Review: Edit using AI Assist (Rewrite, Tone, Add CTA/Hashtags, Translate).
  4. Schedule: Pick windows; enable smart rescheduling and limits.
  5. Publish: Auto-publish or queue; drag-and-drop to adjust.
  6. Analyze: Read saves, shares, retention; iterate weekly.

Pro tip: Pillars → Series → Formats

Define 3–5 content pillars, attach recurring series (weekly tip, case snippet, myth-buster), then map to formats: carousels, single images, reels/shorts, and text posts. Schedule each series as a queue.

Copy & Creative Patterns

  • First 1–2 seconds win: Front-load a strong hook; use question, contrarian angle, or stat.
  • Carousel blueprint: 1) Hook, 2) Steps, 3) Recap, 4) Single CTA aimed at saves or shares.
  • Hashtags: 8–18 themed, rotated per pillar; avoid broad spammy tags.
  • Accessibility: Add descriptive alt text; subtitles for reels; avoid text-only visuals.

Formats & Specs

FormatSizeNotes
Square1080×1080General posts & carousels
Portrait1080×1350IG feed vertical
Reels/Shorts1080×192015–90s, captions on, branded end card
Landscape1200×628Link previews & blogs

Governance & Collaboration

Use roles and approvals. Assign drafter → reviewer → approver. Enable audit logs and version history. Keep a “blocked list” of off-brand phrases and ensure 2FA and token refresh cadence for connected assets.

Metrics to Watch

  • Save Rate — value proxy; optimize carousels and actionable posts for saves.
  • Share Rate — virality signal; aim shareable frameworks and short reels.
  • Follower Velocity — 7–28 day change; tie spikes to formats & hooks.
  • Reel Retention — identify drop-off seconds; test new openings and pacing.
  • Engagement vs Reach — normalize across formats and time.

Low-lift A/B tests

Try 3 hook variants for the same reel, or rotate thumbnails and first 2 lines of captions. Keep everything else fixed.

FAQ

How many posts per week should I run?
Start with a consistent baseline (3–5/wk per platform). Add queues for seasonal bursts with end dates.
Do I need a Brand Kit?
Yes—tone, do/don’t phrases, color cues, and sample phrases dramatically improve output quality.
What if a scheduled post fails?
Check asset permissions, token freshness, and role access. Enable smart retries and alerts.

Next Steps

  1. Create or import your Brand Kit.
  2. Choose inputs: prompts or upload topics CSV/TXT/JSON.
  3. Turn on queues for pillars; set windows; review weekly analytics.
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