Skip to content
Auto Post workflowImage to Social

Create social captions from images

Image to Social helps teams start from a visual asset and generate captions, hashtags, alt-friendly descriptions, and channel-specific post ideas.

Why it helps

What Image to Social automates

This workflow removes repetitive planning, copywriting, formatting, and scheduling work while keeping human review where teams need control.

Caption generation from visual context and campaign notes

Configure this once, then reuse it as part of a repeatable publishing workflow inside Postly.

Product, event, tutorial, and announcement post formats

Configure this once, then reuse it as part of a repeatable publishing workflow inside Postly.

Media library reuse for scheduled campaigns

Configure this once, then reuse it as part of a repeatable publishing workflow inside Postly.

Accessible visual descriptions for better review and publishing hygiene

Configure this once, then reuse it as part of a repeatable publishing workflow inside Postly.

Use cases

Built for real publishing operations

Use the workflow as a focused automation, or combine it with other Auto Post pages to build a full content engine.

Turn product photography into launch posts and promotional captions.

Keep campaign context, review settings, channel choices, and scheduling decisions in one operational workflow.

Create posts from event images, customer proof, or screenshot updates.

Keep campaign context, review settings, channel choices, and scheduling decisions in one operational workflow.

Generate social copy for recurring visual campaigns.

Keep campaign context, review settings, channel choices, and scheduling decisions in one operational workflow.

Workflow steps

From source to scheduled content

Each workflow follows a practical path: capture the source, generate useful content, review the output, then schedule or publish.

  1. 1

    Upload or select the image and add optional campaign context.

  2. 2

    Choose channels, tone, caption length, and hashtag preferences.

  3. 3

    Review the generated copy and schedule the image post.

Related workflows

Keep building from here

Auto Post workflows are strongest when the source, destination, and review process are connected.

Video to Social

Turn videos, clips, webinars, demos, and launch recordings into captions, hooks, summaries, and scheduled posts.

Open workflow

CSV to Social

Upload campaign spreadsheets, content calendars, or exported rows and turn them into scheduled social posts.

Open workflow

AI to Social

Build a repeatable AI prompt workflow that creates platform-ready captions, hashtags, CTAs, and posting schedules.

Open workflow
FAQ

Image to Social questions

Can Image to Social reuse media from Postly?

Yes. The workflow can use uploaded files or assets already available in the media library.

Does it only write Instagram captions?

No. It can generate channel-specific copy for multiple social platforms.

Ready to automate

Put Image to Social into your publishing system.

Start with this workflow, connect related pages when your process expands, and keep API and MCP paths close for advanced automation.