Overview
Reports should be easy to read and easy to resend. Use CSV for detail and a lightweight snapshot (PDF/Image) for narrative updates.
Branded headers and clear date ranges help stakeholders trust what they’re seeing.
Key Ideas
- Keep CSV columns stable so downstream sheets don’t break.
- Include platform/account names on every export.
- Prefer landscape layout for charts in PDFs.
- Note the refresh timestamp in the header or footer.
Simple Flow
- Choose a time range and metric focus.
- Export CSV for raw tables and snapshot for slides.
- Share the file and store a copy for audit.
- Repeat on a consistent cadence (weekly/monthly).
FAQs
- CSV or PDF? CSV for analysis; PDF/Image for quick sharing. Many teams export both.
- How do I keep reports comparable? Use the same time window, column order, and naming each cycle.