Overview
A performance overview rolls up core metrics and lets you rank content quickly. Think “control tower”: high-level summaries, growth deltas, and sortable tables.
Make sorting predictable: if the table says “Top by engagement,” show the exact number and the period used.
Key Ideas
- Show aggregates first, then a ranked table.
- Offer daily/weekly/monthly trend toggles for different cadences.
- Stick to consistent column names and units across platforms.
- Allow CSV export for deeper analysis outside the tool.
Simple Flow
- Pick a period and review aggregate totals.
- Sort the table by the metric that matches your goal.
- Identify repeatable patterns in the top rows.
- Export for sharing or deeper analysis.
FAQs
- Why do “top posts” sometimes look surprising? Different goals surface different winners. Clarify which metric drives the ranking and over which range.
- How granular should trends be? Daily granularity suits most teams; weekly reduces noise for small volumes.