Labels & Campaigns: Grouping Content

Tag posts by campaign or theme and compare groups at a glance.

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Overview

Labels (or campaigns) group posts by a common idea—theme, product, or initiative—so you can compare like with like.

A good labeling habit turns a noisy feed into questions you can answer: which themes get saved, which formats get clicked, which campaigns deserve another round.

Key Ideas

  • Keep the label set small and durable (e.g., 5–12).
  • Apply labels when drafting so history accumulates.
  • Review label performance monthly to inform planning.
  • Avoid one-off labels that fragment analysis.

Simple Flow

  1. Define a simple label taxonomy.
  2. Apply labels during creation or import.
  3. Compare labels by your primary metric.
  4. Double down on the top performers next cycle.
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FAQs

  • How many labels should we have? Enough to reflect strategy, not every post nuance. Start small and expand only if it adds clarity.
  • What if a post fits multiple labels? Allow a small number of labels per post but avoid tagging everything with everything.
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