Audience & Content Insights

If demographics are available, make simple, tactical adjustments.

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Overview

When demographic or interest data is available, pair it with content types to find practical adjustments: which formats resonate with which segments.

Avoid overfitting—small samples can mislead. Look for patterns that persist over several cycles.

Key Ideas

  • Compare content types (video, carousel, text) by audience segment.
  • Keep privacy in mind: use aggregates, not individuals.
  • Prioritize insights that change action (timing, format, tone).
  • Revalidate insights as the audience evolves.

Simple Flow

  1. Select a stable time window.
  2. Group posts by content type or theme.
  3. Compare metrics by available segments.
  4. Document a few actionable adjustments.
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FAQs

  • What if demographics are limited? Use proxy signals (format, length, topic) and focus on engagement patterns.
  • How do we prevent bias? Confirm that differences persist across multiple windows and sample sizes.
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