Overview
A dashboard is the quickest way to understand what changed without opening a dozen reports. Good dashboards compress signal into a few cards and a simple trend view so anyone on the team can scan, discuss, and decide.
Aim for clarity over completeness: keep totals visible, show a single date range selector, and surface “last synced” so people know how fresh the numbers are.
Key Ideas
- Pick 3–5 headline cards (e.g., reach, engagements, engagement rate, posts).
- Use one primary trend line at a time; let users toggle the series.
- Keep platform/account filters obvious and non-destructive.
- Top posts should explain *why* they’re ranked (metric + period).
Simple Flow
- Select a date range.
- Glance at headline cards for directionality.
- Scan the trend for shape (spikes, plateaus).
- Open top posts to study drivers.
- Note “last synced” and share a snapshot if needed.
FAQs
- Why do totals differ across tools? Definitions and timezones vary. Favor API-aligned definitions and show your refresh timestamp to avoid confusion.
- How many cards is too many? If a page looks like a spreadsheet, you have too many. Keep it to essentials and link out for details.