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Free ToolUTM BuilderQR Generator

UTM Builder + QR Codes

Create clean tracking links, generate matching QR codes, and keep campaign naming consistent.

Governance presetsTeam-friendly namingQR export

Governance

Keep UTMs consistent across your team.

lowercase valuesconsistent namingavoid spaces

Build your link

Create a clean campaign URL, then copy or export the QR.

Social presets:

Custom parameters

Explore campaign analytics
Final link updates automatically as you edit fields.

Final URL

lower
https://postly.ai/?utm_source=instagram&utm_medium=social&utm_campaign=launch-q4&utm_content=reels

QR code

PNG / SVG

Higher error correction makes the code more robust, but denser.

Continue in Postly

Copy your campaign link, then use Postly to publish and track results.

Open Postly Dashboard

Put the result to work

Keep campaign naming consistent

Use utm_source for the traffic source, utm_medium for the channel type, and utm_campaign for a shared campaign name. Use utm_content to distinguish creative variations. Agree on lowercase naming before sharing links, avoid personal information in parameters, and check that the destination loads correctly. Reporting requires an analytics system that reads the tags.