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Instagram — Link-in-Bio (Publishing-Only)

Instagram-first workflow: attach one Destination Link per post, add a “Link in bio” callout and optionally a short link. Keep one static bio URL set manually in your Instagram profile.

How it works

  • In the composer, add one Destination Link for your post.
  • Keep one static Bio URL in your profile (set manually). Postly never edits your bio.
  • Publish/cross-post. Postly places the link or a “Link in bio” callout per platform norms.

Platform specifics

  • Caption links render as text; they aren’t clickable.
  • Use a short link to keep the caption clean and cross-postable.
  • Add “🔗 Link in bio” early in the caption for better skim visibility.
  • Optionally mirror the link in the First Comment via Postly.

Best practices

  • Place the “Link in bio” callout in the first 90–120 characters.
  • Pin the comment (if your workflow includes manual moderation) to keep visibility high.
  • Use consistent UTM tags for campaign tracking (if you shorten links, apply UTMs before).

Caption templates (copy & tweak)

  • New drop is live! 🔗 Link in bio
  • Full guide just went up — see 🔗 Link in bio
  • Today only: 20% off → 🔗 Link in bio

Do / Don’t

Do

  • Place the “Link in bio” callout in the first 90–120 characters.
  • Pin the comment (if your workflow includes manual moderation) to keep visibility high.
  • Use consistent UTM tags for campaign tracking (if you shorten links, apply UTMs before).

Don’t

  • Don’t rely on long raw URLs; they’re not clickable and reduce readability.
  • Don’t change your bio URL for each post—keep it static and let the Bio Page route traffic.

Common issues & fixes

  • Issue: Viewers ask “where’s the link?”
    Fix: Move “🔗 Link in bio” higher in the caption; echo in First Comment.
  • Issue: Caption truncation hides CTA
    Fix: Keep the hook + CTA within the first line or two.

Postly tips

  • Use the Destination Link preview to verify tracking params before publishing.
  • If you cross-post, keep link text minimal so it fits platform limits.
  • For Instagram-first campaigns, toggle First Comment and repeat the short link there.

FAQs

Are links in captions always clickable?
No. On some platforms (e.g., Instagram), caption links render as plain text. That’s why “Link in bio” is key. Postly never changes your bio; you set the static URL once.
Should I use a short link?
Short links reduce clutter, improve readability, and are friendlier across platforms with tight character limits.
Where should I place my call to action?
Lead with a simple CTA in the first line of your caption (e.g., “🔗 Link in bio for details”), then add context. Keep it skimmable.
Does Postly auto-update my profile bio URL?
No. This feature is publishing-only by design. You paste your static Bio URL manually in profile settings once.
How many links per post?
MVP supports one Destination Link per post for clarity and consistent cross-posting.
Can Postly add the link in Instagram’s first comment?
Yes—if you enable First Comment in the composer. It helps visibility where captions aren’t clickable.
Do you change my profile bio link on this platform?
No. Postly never edits profile bios. Keep one static Bio URL set manually; Postly ties links to individual posts.
How many links can I attach to a post?
MVP supports one Destination Link per post for clarity and consistent cross-posting.
What’s the best way to highlight my link in the feed?
Lead with a hook, add a clear CTA (e.g., “🔗 Link in bio”), and keep the link short. Consider reinforcing via first comment or pinned comment where supported.
Should I repeat my CTA in comments?
Yes—on platforms that support pinned comments (and for IG first comment via Postly), mirroring the CTA boosts visibility.
Can I preview how the link will appear before publishing?
Yes. Use the Destination Link preview in the composer. If you use short links, confirm the final redirect and UTMs before scheduling.
Does Postly offer analytics for Link-in-Bio?
Not in this scope. This feature focuses purely on publishing; many teams already rely on dedicated bio-link providers for analytics.
Instagram captions are not clickable — how does this help?
We add a “Link in bio” callout and you can include a short link. Users tap your profile → Bio URL → per-post link on your Bio Page.