Publishing-OnlyInstagram-FirstPowered by Postly

Bluesky — Link-in-Bio (Publishing-Only)

Publish posts with clickable links on Bluesky while keeping one bio URL for your funnel.

How it works

  • In the composer, add one Destination Link for your post.
  • Keep one static Bio URL in your profile (set manually). Postly never edits your bio.
  • Publish/cross-post. Postly places the link or a “Link in bio” callout per platform norms.

Platform specifics

  • Links in posts are clickable; keep copy compact.
  • One link per post keeps focus and CTR high.

Best practices

  • Lead with a clear value prop; end with the link.
  • Shorten links for cleaner presentation.

Caption templates (copy & tweak)

  • Deep dive & resources →
  • Download the checklist →

Do / Don’t

Do

  • Lead with a clear value prop; end with the link.
  • Shorten links for cleaner presentation.

Don’t

  • Don’t dilute the CTA with multiple outbound options.

Common issues & fixes

  • Issue: Link gets skimmed past
    Fix: Use shorter copy and stronger first line.

Postly tips

  • Use the Destination Link preview to verify tracking params before publishing.
  • If you cross-post, keep link text minimal so it fits platform limits.
  • For Instagram-first campaigns, toggle First Comment and repeat the short link there.

FAQs

Are links in captions always clickable?
No. On some platforms (e.g., Instagram), caption links render as plain text. That’s why “Link in bio” is key. Postly never changes your bio; you set the static URL once.
Should I use a short link?
Short links reduce clutter, improve readability, and are friendlier across platforms with tight character limits.
Where should I place my call to action?
Lead with a simple CTA in the first line of your caption (e.g., “🔗 Link in bio for details”), then add context. Keep it skimmable.
Does Postly auto-update my profile bio URL?
No. This feature is publishing-only by design. You paste your static Bio URL manually in profile settings once.
How many links per post?
MVP supports one Destination Link per post for clarity and consistent cross-posting.
Can Postly add the link in Instagram’s first comment?
Yes—if you enable First Comment in the composer. It helps visibility where captions aren’t clickable.
Do you change my profile bio link on this platform?
No. Postly never edits profile bios. Keep one static Bio URL set manually; Postly ties links to individual posts.
How many links can I attach to a post?
MVP supports one Destination Link per post for clarity and consistent cross-posting.
What’s the best way to highlight my link in the feed?
Lead with a hook, add a clear CTA (e.g., “🔗 Link in bio”), and keep the link short. Consider reinforcing via first comment or pinned comment where supported.
Should I repeat my CTA in comments?
Yes—on platforms that support pinned comments (and for IG first comment via Postly), mirroring the CTA boosts visibility.
Can I preview how the link will appear before publishing?
Yes. Use the Destination Link preview in the composer. If you use short links, confirm the final redirect and UTMs before scheduling.
Does Postly offer analytics for Link-in-Bio?
Not in this scope. This feature focuses purely on publishing; many teams already rely on dedicated bio-link providers for analytics.