Overview
This playbook covers Product Import & Delta Sync for E-commerce Auto-Post. Connect your shop, import products, choose a posting mode, and schedule across platforms with validation and compliance.
Preflight
- Connect storefront(s) and verify scopes/roles.
- Enable delta sync (webhooks or polling) for price/inventory updates.
- Confirm Brand Kit tone, do/don’t phrases, and keywords.
- Pick cadence and posting windows; set time zone + weekend/holiday rules.
Steps
- Choose Mode: Media-Only or AI-Generated captions (with or without media).
- Generate: Caption, hooks, hashtags, CTAs, alt text — adapted per platform.
- Validate: Media specs, length limits, banned phrases, claims checks.
- Schedule: One-off or recurring daily/weekly/monthly; set rotation rules.
- Publish: Short links with optional UTM; first-comment links where supported.
- Analyze: CTR, saves, shares, retention; iterate prompts and timing.
Formats & Specs
| Format | Size | Use |
|---|---|---|
| Square | 1080×1080 | Feed posts & carousels |
| Portrait | 1080×1350 | IG feed vertical |
| Reels/Shorts | 1080×1920 | 15–90s; subtitles/end cards |
| Landscape | 1200×628 | Link previews/blog |
FAQ
- How often should I post products?
- Start 3–5× weekly per platform. Add seasonal queues with end dates to avoid fatigue.
- Can I exclude out-of-stock items?
- Yes—enable “skip out-of-stock” in rotation rules and re-validate before publish.
- Do I need AI enabled?
- No—Media-Only posts work with your existing product media and optional minimal text.
Next
- Connect your store(s).
- Pick a posting mode and cadence.
- Review analytics after 7–14 days and iterate.