For Sprout Social usersDistribution OSEnterprise / analytics-led

Postly for teams coming from Sprout Social

A friendly guide for teams comparing options. We'll highlight what Sprout Social does well, where teams typically outgrow a “tool-first” workflow, and how Postly helps you scale with calm, automation-first distribution.

What Sprout Social is great for

Sprout Social is enterprise-grade, especially strong in reporting and organization-wide collaboration.

Where it shines

  • Deep analytics and reporting.
  • Collaboration at enterprise scale.
  • Structured approval workflows.

Where teams usually outgrow this workflow

  • Keeping experiences lightweight for creators and lean teams.
  • Moving fast on automation-first workflows.
  • Staying calm as enterprise feature sets expand.

How Postly helps

  • Postly is built for speed + depth without heavy ceremony.
  • Automation-first workflows and AI-native features at the core.
  • A calmer everyday system that still scales up when you do.

A simple way to think about it

Sprout is enterprise-first. Postly is workflow-first - calm, modular, and automation-led.

Postly is designed to become your long-term "distribution brain" - so workflows, automation, and learnings compound instead of resetting every time you switch tools.

What serious teams optimize for

As teams grow, they typically want:

  • • Calm daily usage.
  • • Reliable workflows and automation.
  • • Actionable analytics that feed into execution.
  • • Simple pricing that scales cleanly.
  • • A clear product direction.

Postly is built around these from the start.

The goal isn't to criticize other tools - it's to help you choose the workflow and system that fits how you operate today, and how you plan to grow.

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