Postly vs Planable: collaboration view vs automation engine.
This isn't a "who has more features" page. It's a blunt positioning audit: what Planable is structurally good at, what it will always struggle with, and why Postly is not even playing the same game.
What Planable really is
Planable is built around collaboration, approvals, and content previews — great for content sign-off.
Where they genuinely shine
- • Beautiful previews and collaboration views.
- • Good for agencies managing approvals.
- • Structured review cycles.
Where the architecture hits a ceiling
- • Deep automation beyond “what gets approved when.”
- • An AI-native architecture where content, repurposing, and publishing are one system.
- • An add-on ecosystem that lets power teams go deeper without bloating everyone’s experience.
What Postly is doing instead
- • Postly can support collaboration without collapsing into a “review tool”.
- • Your distribution engine keeps running while approvals and content evolve.
- • You are not locked into a collaboration-first worldview — you run the whole pipeline.
The analogy that makes it obvious
Planable shows content nicely. Postly moves it intelligently.
Old tools feel like "products" — things you try, churn from, and replace. Postly is a system. Once your distribution, automation, and analytics are wired into it, you don’t want to move again.
The psychological difference
Serious users eventually want:
- • Reliability without chaos.
- • Real automation, not hacks.
- • Smart analytics that feed back into action.
- • Simple pricing they can explain to finance.
- • A founder with a clear, long-term direction.
Most tools fail on 3–4 of these. Postly is designed to hit all of them over time.
You are not "switching schedulers." You are moving your distribution brain into a system that can compound over the next decade.