Postly vs Loomly: content planner vs distribution operating system.
This isn't a "who has more features" page. It's a blunt positioning audit: what Loomly is structurally good at, what it will always struggle with, and why Postly is not even playing the same game.
What Loomly really is
Loomly is a content planner with calendars, workflows, and light automation — good for campaigns and approvals.
Where they genuinely shine
- • Marketing-friendly planning views.
- • Processes for content approvals and collaboration.
- • A structured way to plan campaigns.
Where the architecture hits a ceiling
- • Automation-first sequences across multiple platforms.
- • AI-native flows that evolve with your brand over time.
- • Modular add-ons that let power users go deep without cluttering everyone else’s UI.
What Postly is doing instead
- • Postly lets you plan, automate, and repurpose from one distribution brain.
- • You can bring in add-ons (X-Pro, Blog Pro, AI Studio) only where they matter.
- • Instead of planning for channels, you orchestrate distribution as a system.
The analogy that makes it obvious
Loomly is a planner. Postly is an engine.
Old tools feel like "products" — things you try, churn from, and replace. Postly is a system. Once your distribution, automation, and analytics are wired into it, you don’t want to move again.
The psychological difference
Serious users eventually want:
- • Reliability without chaos.
- • Real automation, not hacks.
- • Smart analytics that feed back into action.
- • Simple pricing they can explain to finance.
- • A founder with a clear, long-term direction.
Most tools fail on 3–4 of these. Postly is designed to hit all of them over time.
You are not "switching schedulers." You are moving your distribution brain into a system that can compound over the next decade.