For Later usersDistribution OSVisual-first scheduling

Postly for teams coming from Later

A friendly guide for teams comparing options. We'll highlight what Later does well, where teams typically outgrow a “tool-first” workflow, and how Postly helps you scale with calm, automation-first distribution.

What Later is great for

Later is a visual-first scheduler that's especially comfortable for creators and planning visual calendars.

Where it shines

  • Polished UI and visual planning.
  • Great for creators starting out.
  • Simple calendar-based publishing.

Where teams usually outgrow this workflow

  • Automation pipelines across multiple platforms.
  • Orchestrating repurposing and sequencing as a system.
  • Modular depth for advanced teams and agencies.

How Postly helps

  • Postly treats visuals as one dimension in a multi-platform system.
  • Automate, repurpose, and orchestrate distribution across channels.
  • Scale from visual planning into full distribution without switching tools.

A simple way to think about it

Later is a strong visual planner. Postly is a distribution control system.

Postly is designed to become your long-term "distribution brain" - so workflows, automation, and learnings compound instead of resetting every time you switch tools.

What serious teams optimize for

As teams grow, they typically want:

  • • Calm daily usage.
  • • Reliable workflows and automation.
  • • Actionable analytics that feed into execution.
  • • Simple pricing that scales cleanly.
  • • A clear product direction.

Postly is built around these from the start.

The goal isn't to criticize other tools - it's to help you choose the workflow and system that fits how you operate today, and how you plan to grow.

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