Postly for teams coming from Hootsuite
A friendly guide for teams comparing options. We'll highlight what Hootsuite does well, where teams typically outgrow a “tool-first” workflow, and how Postly helps you scale with calm, automation-first distribution.
What Hootsuite is great for
Hootsuite is a long-standing social suite with broad coverage and established enterprise patterns.
Where it shines
- • Mature workflows and enterprise familiarity.
- • Wide footprint of features and integrations.
- • Suitable for process-heavy teams.
Where teams usually outgrow this workflow
- • Keeping UI fast and calm for everyday use.
- • Modern automation-first workflows (end-to-end).
- • Modular pricing that scales cleanly for lean teams.
How Postly helps
- • Postly is built for modern teams: calm UI + automation-first foundation.
- • Chain actions across platforms with sequences and rules.
- • Simple structure that scales without “suite complexity.”
A simple way to think about it
Hootsuite is a full suite. Postly is a focused operating system for distribution.
Postly is designed to become your long-term "distribution brain" - so workflows, automation, and learnings compound instead of resetting every time you switch tools.
What serious teams optimize for
As teams grow, they typically want:
- • Calm daily usage.
- • Reliable workflows and automation.
- • Actionable analytics that feed into execution.
- • Simple pricing that scales cleanly.
- • A clear product direction.
Postly is built around these from the start.
The goal isn't to criticize other tools - it's to help you choose the workflow and system that fits how you operate today, and how you plan to grow.