Bundled pricingPer-Channel PricingAdvanced Publishing

Postly vs Hootsuite

Postly supports LinkedIn Articles (native)—a clear advantage—alongside advanced publishing and linear per-channel pricing. Hootsuite sells bundled packages.

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Advanced features you get with Postly

  • • LinkedIn Articles (native) + Documents/PDF carousels
  • • IG & FB: Reels + Stories + Feed together
  • • ALT text across most platforms
  • • YouTube Shorts, Pinterest Pins, TikTok uploads
  • • Per-channel pricing (transparent, scalable)

Publer states Articles aren’t supported via API; Buffer’s LinkedIn help doesn’t list Articles. Postly supports Articles now.

Pricing at a glance

Hootsuite uses bundled packages (profiles + seats + features). These tiers seem simple at first, but costs escalate quickly as you add channels or collaborators—often forcing a jump to a higher tier even if you don’t need the extra features.

  • Pricing is not truly linear with usage (channels/seats).
  • Upgrades are driven by limits baked into bundles, not your actual needs.
  • Budgeting gets harder because a single extra channel or seat can trigger a tier jump.
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