Postly vs Buffer: “Simple but shallow” vs “simple but deep”.
This isn't a "who has more features" page. It's a blunt positioning audit: what Buffer is structurally good at, what it will always struggle with, and why Postly is not even playing the same game.
What Buffer really is
Buffer is the Notion of social publishing — simple, clean, reliable, intentionally light.
Where they genuinely shine
- • Simplicity and minimal UI.
- • Low-friction onboarding for casual users.
- • Basic scheduling that just works.
Where the architecture hits a ceiling
- • Real automation across platforms.
- • Multi-step, multi-platform sequencing.
- • AI-native workflows beyond a text box.
- • Modular depth without breaking the brand promise of “simple”.
What Postly is doing instead
- • Postly keeps the calm, simple feel — but hides a deep automation engine underneath.
- • Architecture is built for sequences, intelligence, and add-ons from day one.
- • You can grow from solo creator to serious team without switching categories.
The analogy that makes it obvious
Buffer is “simple but shallow.” Postly is “simple but deep.”
Old tools feel like "products" — things you try, churn from, and replace. Postly is a system. Once your distribution, automation, and analytics are wired into it, you don’t want to move again.
The psychological difference
Serious users eventually want:
- • Reliability without chaos.
- • Real automation, not hacks.
- • Smart analytics that feed back into action.
- • Simple pricing they can explain to finance.
- • A founder with a clear, long-term direction.
Most tools fail on 3–4 of these. Postly is designed to hit all of them over time.
You are not "switching schedulers." You are moving your distribution brain into a system that can compound over the next decade.