A product launch can include scheduled content and advertising. Choose which reports belong to that launch, then explore both sides without losing their individual context.
Read organic post counters and paid activity in their own measurement context. Different reporting windows and mixed or unavailable metrics remain visible.
No. A comparison is not a cross-platform attribution model. Provider-reported conversions can overlap, and organic counters may use a different measurement window.
Where do I create a pairing?
Create and manage pairings on Organic vs paid. Paid ads reports and Campaign reports remain dedicated to their individual reporting workflows.
Can I remove a pairing?
Yes. Removing a pairing preserves the original campaign and paid reports.
