Custom fields are reusable shortcodes such as {{store_name}}. Each destination account can have its own value, so one post can publish different local details.
- Open Publishing → Custom fields and choose Create custom field.
- Set a name, key and optional fallback.
- Open Values and save each connected account’s value.
- Insert the shortcode with the { } editor button, or type it in your CSV or Google Sheets post text.
- Preview each destination and check for missing values before publishing.
For example, Visit {{store_name}}. Book: {{booking_url}} can use different store names and booking links for each location.
A non-empty account value overrides the fallback. A known field with no value resolves to empty text; an unknown or deleted field stays literal. Values resolve at publishing time, including scheduled posts.
Read the full guide, examples and use cases. See also CSV bulk posts and Google Sheets.