UTM codes are tags added to URLs, allowing tools like Google Analytics to capture detailed data on your marketing efforts. Use parameters like utm_source, utm_medium, and utm_campaign to track traffic sources and engagement.

Postly's UTM Builder makes it easy to generate URLs with specific tags for different channels like email, paid search, and social media. Track how each channel contributes to your goals with customized campaign parameters.

Use detailed reporting to see high-performing campaigns and understand the sources driving the most traffic, engagement, and conversions. Separate the performance of paid and organic sources for better insights.

Know exactly where your website traffic is coming from. Attribute traffic to specific campaigns, channels, and sources, so you can allocate your resources wisely.

Maximize your return on investment by identifying what works and what doesn't. Tailor your marketing efforts to focus on high-performing campaigns, saving you time and money.