RegionAsia

Singapore — Regional playbook

Languages: English • Timezones: SGT

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Overview

Use this regional guide to adapt your content calendar for Singapore. Start from your global plan, then adjust time windows, copy tone, and examples to match local expectations. Keep links clean and measurable (UTM tags), and ensure that landing pages reflect the promise in your post.

Suggested Posting Windows

  • Weekdays: test 09:00–11:00 and 18:00–20:00 (local time)
  • Weekends: lighter volume; focus on high-intent posts
  • Batch launches near mid-week; avoid late-night local times

Tip: Clone posts in Schedulers and offset by timezone.

Platform Tips

Instagram

Use ALT text and local slang sparingly; adapt reels/stories cadence to local evenings.

Facebook

Keep context above the link; page mentions help distribution—avoid over-tagging.

LinkedIn

Move the main link near the top; document posts (carousels) often drive saves.

YouTube

Put your key link in the first two description lines; pin a concise CTA comment.

TikTok

Hook in 3 seconds; add subtitles; use visual “link in bio” CTA for clarity.

X/Twitter

Prefer one strong link; threads should add clear incremental value.

Localization & Copy

  • Spelling & tone (English): keep sentences short; avoid idioms that may not translate.
  • Prices & numbers: format currency and dates to match local expectations.
  • Links: append utm_region=singapore to measure.
Use Templates for fast, localized variants.

Checklist

  • Primary timezone decided (anchor)
  • Mirrors scheduled for adjacent timezones
  • Localized copy (spelling, date/number formats)
  • Clean links with UTM parameters
  • ALT text added on images

Common Pitfalls

  • Posting at HQ time without mirrors
  • Directly translating idioms
  • Mismatch between post promise and landing page

FAQs

How do we pick posting times across timezones?
Choose the largest audience TZ as your anchor and schedule mirrors for adjacent zones. Use Schedulers to duplicate with offsets.
Should copy be translated?
If your audience skews bilingual or non-English, test native language variants on key posts and measure saves/CTR.
How do we localize links?
Use UTM parameters with region codes (e.g., utm_region=uk). Keep landing pages consistent with the post promise.
What’s the safest cadence?
Start with 3–5 posts/week, 1 longform/fortnight; scale after you see stable engagement.