Skip to content
TemplateReady-to-publish

Brand Voice Template

Give writers and reviewers a shared reference for tone, vocabulary, evidence, and calls to action before a campaign is drafted.

SchedulersGuidesGet Started Free

Who it’s for & Outcomes

  • A clear audience and voice
  • Examples reviewers can apply
  • A reusable publishing checklist

Blocks

Audience and purpose

Audience: [who is reading]
Reader need: [problem or decision]
Our useful contribution: [specific help]
Primary action: [one next step]

Voice rules

We sound: [three qualities]
We avoid: [jargon, exaggeration, or unsuitable humor]
Preferred terms: [approved vocabulary]
Evidence required: [source for product or performance claims]

Before and after

Draft: [an unclear or exaggerated sentence]
Revision: [plain language with a concrete benefit]
Reason: [which voice rule changed the sentence]

Review

Check factual accuracy, audience fit, accessibility, destination link, and one clear action. Adapt length and format for each channel without changing the facts.

Fill-in Templates

Snippet

Hook: {Problem} → {Payoff} in {Time}.

Tip: Personalize the {placeholders} before publishing.

Snippet

Caption (IG): {Benefit}. {Proof}. {CTA}.

Tip: Personalize the {placeholders} before publishing.

Snippet

Thread intro (X): “{Promise}. Here’s the process ↓”

Tip: Personalize the {placeholders} before publishing.

Snippet

Pinned comment (YT): “Try it free: {URL} — Qs? Ask below.”

Tip: Personalize the {placeholders} before publishing.

Replace placeholders like {Benefit} with your specifics.

Examples

  • Replace “Transform everything instantly” with a specific, supportable description of the task the feature performs.
  • For a support update, lead with what changed, who is affected, and the next step.

CTA Bank

Read the guideExplore the featureCompare plans

FAQs

Should every channel use identical copy?
Keep the voice and facts consistent, but adapt the opening, length, media, and action to the destination.
How do we keep the template current?
Assign an owner and update examples when product names, audience needs, or positioning change.

Common Pitfalls

  • Multiple competing CTAs
  • No visual cover or weak hooks
  • Posts and landing pages don’t match