What are TikTok’s limits on third-party publishing?

TikTok's API has specific limits that apply to all third-party tools like Postly. These include:

  • Daily publishing capacity varies by creator and is shared across API clients. Postly does not assume a fixed daily total.
  • TikTok may reject publishing or uploads when the creator's current allowance is exhausted. Follow the actual response before retrying.
  • Unaudited clients are restricted to private visibility until TikTok approves wider access.

📌 These rules are in place to protect TikTok's ecosystem and ensure that content posted via third-party tools meets their standards.