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Ecommerce product promotion

Turn Generic URL products into recurring social and blog campaigns.

Turn an authorized public product or collection page into an evergreen product campaign. New products join the campaign, but they are not the only products Postly can publish.

Give your products more chances to be discovered. Build campaigns around new arrivals, seasonal offers, and evergreen favorites—then send interested shoppers to the original product page.

Connect safely

Paste a public HTTPS URL. No provider account approval or OAuth connection is required.

Keep facts current

Postly reads current Product and ItemList structured data and the page's public metadata on each run.

Let AI shape the campaign

AI creates angles, hooks, captions, and article structure. Price, availability, ratings, shipping, and specifications must come from current source facts.

Product selection

A continuing rotation—not a one-time “new products” queue.

1

Choose the pool

Include collections, categories, tags, or specific products.

2

Set promotion weight

Pin important products or publish them more frequently.

3

Respect cooldowns

Avoid immediate repeats and give the catalog healthy coverage.

4

Loop continuously

When every eligible product has appeared, the weighted rotation continues.

What the Generic URL source supports

  • Public product pages
  • Public collection pages
  • Product and ItemList JSON-LD
  • Canonical product links and source images
  • Publish to supported social and blog destinations
  • Choose products, collections, categories, tags, or a manual product set
  • Repeat the catalog continuously instead of stopping after new products
  • Pin priority products and give individual products a higher frequency
  • Apply cooldowns and avoid immediate repeats when alternatives are eligible
  • Refresh price and availability facts before publishing
  • Use AI for campaign angles and destination-ready copy without inventing product facts

Prepare your Generic URL campaign

  1. Use a public HTTPS product or collection page that you are authorized to promote.
  2. Inspect the discovered Product or ItemList information alongside visible page content and images.
  3. Correct missing or mismatched facts before approving the post; do not replace unknown prices or stock with invented values.

Example product campaign

A small shop supplies a public product page containing a title, description, image and canonical link. The campaign can use those supported facts while leaving out shipping times that the page does not state. A collection source needs individual usable product destinations, not only a decorative category image.

If the source does not look right

If the result contains the wrong product, inspect the source URL, canonical link and structured data. If the page requires authentication or blocks public access, choose a supported authorized source instead of treating missing data as an empty product.

Google: product structured data

Before your next campaign

Browse all publishing checklists