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TikTok Shop shoppable publishing
Coming soon

Turn TikTok videos into product discovery that can drive sales.

Choose eligible TikTok Shop creator products in Preview, review the video and commerce settings, then publish or schedule the shoppable content through Postly.

Start with Postly Explore TikTok publishing

Availability depends on platform eligibility, catalog approval, account permissions, and Postly rollout access.

Postly preview with TikTok Shop products attached to a shoppable video

From attention to product discovery

Make product promotion part of the publishing workflow.

Plan the content, connect an eligible commerce account, select approved products in Preview, and publish without splitting creative review from product selection.

Creator product selection

Search and select products available to the eligible, authorized TikTok Shop creator account.

Review before publishing

Keep video, title, disclosure controls, product selection, and publishing settings visible in Preview.

Native product discovery

Attach the selected Shop product through TikTok's supported shoppable publishing workflow.

Repeatable campaigns

Coordinate shoppable videos with the rest of the content calendar, approvals, media, and campaign operations.

How it works

A controlled path from catalog to published content.

Standard posts stay standard. Product tagging is an optional commerce path that is only used when an eligible product is selected.

  1. 1

    Authorize the creator

    Connect an eligible TikTok Shop creator account with the required affiliate and content-publishing access.

  2. 2

    Prepare the video

    Create or upload the content and configure TikTok-specific publishing and disclosure settings.

  3. 3

    Choose a Shop product

    Search products available to the creator and attach the intended product in Preview.

  4. 4

    Validate and publish

    Postly runs the provider precheck and sends the shoppable video through the dedicated Shop flow.

Eligibility and safeguards

  • Eligible TikTok Shop creator account in a supported market.
  • Authorized creator scopes and products available to that creator.
  • Supported video or photo content and approved TikTok Shop API access.
  • Postly rollout access; ordinary TikTok publishing remains separate.

FAQ

Can Postly publish TikTok Shop product-tagged videos?
Yes, for eligible creator accounts in the supported rollout. Postly carries the selected Shop product through the dedicated shoppable publishing path.
Is TikTok Shop authorization the same as normal TikTok publishing?
No. TikTok Shop creator authorization is separate, so ordinary TikTok posting remains isolated from Shop product access.
Can shoppable TikTok videos be scheduled?
The workflow is designed for both immediate and scheduled publishing, subject to TikTok Shop eligibility, provider permissions, and content prechecks.

Turn product content into a path to purchase.

Bring planning, creative review, product selection, scheduling, and publishing into the same Postly workflow.

Get started with Postly