RSS Feed AutomationBuilt for Agencies

Scale Client Success with Automated Content Workflows

For agencies managing multiple clients, manually distributing content across platforms is a bottleneck that drains resources and limits scalability. Postly’s RSS Feed Automation empowers agencies to build robust, automated content pipelines that deliver consistent results for every client, saving time and boosting ROI. By integrating RSS feeds with social media and analytics, Postly streamlines workflows and ensures your clients’ content reaches their audiences effortlessly.

🌐 Why Agencies Need RSS Feed Automation

RSS (Really Simple Syndication) feeds allow agencies to automatically pull new content—blog posts, product updates, or news—from client websites and distribute it across multiple channels. Postly’s automation takes this further by offering scheduling, platform-specific customization, and performance tracking, creating a hands-off solution for agencies.

With Postly, agencies can:

• Manage content for dozens of clients in one dashboard
• Automate posting to save hours of manual work
• Track engagement to prove campaign value

Benefits for agencies:

• Scale operations without hiring more staff
• Deliver consistent results for clients
• Free up time for strategy and creative work

🛠 Postly’s RSS Feed Module – Key Features for Agencies

Here’s how Postly empowers agencies:

✍️ Crafting Client-Focused Captions

Customize captions to align with each client’s brand voice using Postly’s editor:

✅ Using Article Metadata

Use the article’s title or description for quick captions:

New Post: {article_title}

Or add branded text:

Check out {client_name}’s latest: {article_title} 🚀

🧪 RSS Feed Validation

Postly ensures client feeds are error-free with real-time validation. Common issues:

• Invalid XML structure
• Inaccessible feed URL
• Missing required fields (e.g., title, link)

Validation Features:

• Real-time feed testing
• Error notifications
• Suggestions for fixing issues

Pro tip: Validate all client feeds upfront to ensure uninterrupted posting.

🤖 AI-Powered Automation for Agencies

Postly’s AI streamlines agency workflows by:

• Generating branded captions for each client
• Optimizing posting times based on audience data
• Filtering content to match client goals

Example: For a client’s blog post titled “Top 5 SEO Strategies,” Postly’s AI might create:

Boost your rankings with {client_name}’s Top 5 SEO Strategies! 📈 Read now.

🧩 How to Build RSS Automations in Postly

Step-by-Step for Agencies:

1. Go to RSS Feeds in Postly
2. Add each client’s RSS feed URL
3. Configure settings (captions, schedules, platforms) per client
4. Validate feeds to ensure reliability
5. Activate and monitor via the dashboard ✅

💡 Agency-Focused Use Cases

🧰 Best RSS Tools for Agencies

Complement Postly with these tools to enhance your workflows:

• Feedly – Monitor client RSS feeds in one place
• Inoreader – Advanced feed management for curation
• Zapier – Integrate RSS with client CRMs or analytics tools
• IFTTT – Automate additional RSS workflows
• RSS.app – Create custom feeds for clients without RSS support

Tip: Use these tools to set up feeds, then let Postly handle publishing and analytics.

🧙‍♂️ Best Practices for Agencies

• ✔ Validate all client feeds to ensure reliability
• ✔ Customize captions to reflect each client’s brand voice
• ✔ Use analytics to optimize posting schedules
• ❌ Avoid generic captions; tailor content for relevance
• ✔ Review automated posts periodically for quality

📦 Agency Use Case Examples

🧠 Ready to Scale Your Agency?

Postly's RSS Feed Automation is a game-changer for agencies looking to scale client campaigns without sacrificing quality. By automating content distribution, you can focus on strategy, creative work, and client relationships while delivering measurable results.

Start automating today 🚀 — and take your agency to new heights.

Need help setting up client feeds? Our support team is here. Hit the "Need Help?" button in Postly.