Recurring Post ModuleSupercharged by Spintax

Automate, Diversify, and Scale Your Content Strategy

As a marketing agency or social media manager, you've likely faced the tedious grind of publishing similar posts repeatedly. Whether it's a motivational Monday quote, a weekly product feature, or a brand awareness post—the content becomes stale, performance drops, and your team burns out. Enter Postly's Recurring Post Module with AI Spintax: a powerful automation engine designed to scale content publication without sounding repetitive, helping brands stay consistent, engaging, and effective.

🔁 What Is Spintax and Why Does It Matter?

Spintax (short for "spin syntax") is a technique used to generate multiple variations of a sentence or phrase using a structured format. The structure typically looks like this:

{option1|option2|option3}

When used in recurring posts, Spintax allows Postly to randomly select one of the options during each scheduled post, keeping your content fresh, non-repetitive, and engaging. For example:

{Hello|Hi|Hey} there, {friend|marketer|creative}!

Can generate:

• Hello there, friend!
• Hey there, creative!
• Hi there, marketer!

Perfect for:

• Daily tips
• Weekly promotions
• Reposting evergreen content without sounding robotic

🛠 Postly's Recurring Post Module – Key Features

Here's what makes this module a game-changer:

✍️ Manually Writing Spintax

You can create Spintax manually right inside your recurring post content area in Postly. Here's how:

✅ Basic Spintax Syntax

{Hi|Hello|Hey} there! Check out our latest blog post on {marketing|growth hacking|digital strategy}.

This can generate:

• Hi there! Check out our latest blog post on growth hacking.
• Hey there! Check out our latest blog post on digital strategy.
• Hello there! Check out our latest blog post on marketing.

✅ Nesting Spintax (Advanced)

{Hi|Hello|Hey} {everyone|friends|folks}, let’s {start|kick off} the day with {some|a bit of} {inspiration|motivation}.

This enables hundreds of variations and sounds much more natural to your audience.

🧪 Spintax Code Validation

Postly includes real-time validation for Spintax to help prevent errors in your syntax. Common Errors:

• Unclosed brackets: {Great|Awesome
• No separator: {GreatAwesome}
• Incomplete nesting: {Hi|Hello {world|everyone}}

Validation Features:

• Syntax highlighting
• Error messages for unbalanced braces
• Tooltip suggestions

Pro tip: Before publishing, preview a few generated outputs to ensure your variations make sense.

🤖 AI-Generated Spintax with Postly

Want to generate Spintax without lifting a finger? Postly's AI has you covered.

How It Works:

Write a normal sentence: "Check out our new product launch this Friday!"

Click on "Generate Spintax"

The AI automatically suggests variations:

{Check out|Explore|Take a look at} our {new|exciting|fresh} product launch {this Friday|coming up|happening soon}!

Benefits of AI Spintax:

• Saves time
• Increases creative variation
• Ensures tone consistency
• Great for non-native English speakers or fast-paced teams

🧩 How to Use Spintax in Postly Recurring Posts

Step-by-Step:

1. Go to Recurring Posts in Postly
2. Choose Create New Recurring Post
3. In the Post Content area, enter your content using either:
• Manually crafted Spintax
• Or click AI Assist → Generate Spintax
4. Use the Preview Spinner to see multiple variations
5. Validate the syntax automatically
6. Save and schedule ✅

💡 Advanced Use Cases for Agencies and Power Users

{Happy|Joyful} {Easter|Spring Celebration} to all! 🌸

⚙️ Real-World Script Example

Here's a JavaScript function to demonstrate how Spintax is parsed:

const spintax = "{Ready|Excited|Pumped} to grow your brand with {Postly|AI tools|automation}?";

function parseSpintax(str) {
  return str.replace(/\{([^}]+)\}/g, (_, group) => {
    const options = group.split("|");
    return options[Math.floor(Math.random() * options.length)];
  });
}

console.log(parseSpintax(spintax));
// Example Output: "Excited to grow your brand with automation?"

This logic can be integrated to preview Spintax output dynamically inside your campaign builder.

🧰 Best Spintax Tools & Resources

Want more control over Spintax structure or advanced editing? Explore these top tools:

• Spin Rewriter – Powerful spintax engine using AI & NLP
• Chimp Rewriter – Desktop software for spinning bulk content
• Spinner Chief – Cloud-based spinner with multilingual support
• CleverSpinner – Lightweight, fast, and budget-friendly
• The Best Spinner – One of the oldest spintax tools, still reliable
• PrePostSEO Spintax Tool – Free browser-based spintax tester

Tip: Copy generated spintax from these tools and paste directly into Postly's Recurring Post editor for quick setup.

🧙‍♂️ Best Practices

• ✔ Use 2–3 options per phrase for balance
• ✔ Keep each variation grammatically correct in context
• ❌ Don't over-spin; too many nested variations can confuse readers
• ✔ Preview before publishing
• ✔ Pair Spintax with emojis, hashtags, and URLs dynamically

📦 Example Use Cases

🧠 Final Thoughts

Spintax is more than a trick—it's a powerful strategy to automate engagement, boost reach, and maintain freshness at scale. Whether you're crafting Spintax manually, validating your code like a developer, or leveraging Postly's built-in AI, you're in control.

Give it a spin 😉 — and let your recurring content shine like it's brand new, every single time.

Need help crafting great Spintax? Our AI assistant and support team are here for you. Just hit the "Need Help?" button inside Postly.