Generate more leads through consistent visibility
Social Media Scheduler for Real Estate
Postly helps real estate agents and teams schedule property listings, open houses, and local content across social media.
Postly helps real estate agents and teams schedule property listings, open houses, and local content across social media. Stay visible, generate leads, and build trust with consistent posting.
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Why real estate professionals need a scheduler in
Real estate success depends on visibility and consistency. Posting listings, updates, and local content regularly helps agents stay top-of-mind with buyers and sellers.
What Postly offers for real estate
Schedule property listings across Instagram, Facebook, TikTok, and more
Plan content in a visual calendar
Bulk upload listings using CSV
Recurring posts for evergreen listings and tips
AI Studio for captions and property descriptions
First-comment automation for links and inquiries
Timezone optimization for local audiences
Manage multiple properties or accounts
How real estate agents use Postly
Property Listings
Schedule listings across platforms to maximize exposure.
Open House Promotions
Promote upcoming events and reminders automatically.
Local Content
Share neighborhood insights, tips, and updates to build authority.
Why real estate professionals choose Postly
Save time on daily posting
Promote listings across multiple platforms
Stay organized with multiple properties
Build a strong personal brand online
Manual posting vs Postly
Instead of manually posting listings every day, Postly allows agents to schedule weeks of content in advance, ensuring consistent exposure without extra effort.
How it works
- 1
Connect and Organize Profiles
Link your real estate business profiles from platforms like Instagram, Facebook, and TikTok to your Postly dashboard. If you manage multiple brands or work within a brokerage team, you can organize these accounts into specific workspaces. This setup allows you to maintain a clear distinction between different property types or geographic regions, ensuring the right content always reaches the intended local audience.
- 2
Draft and Optimize Listings
Use the visual calendar to plan your content strategy. You can upload property photos directly or use the bulk CSV upload feature for high-volume listings. Leverage the AI Studio to craft descriptions and use the built-in editor to ensure your photos are perfectly cropped. You can also set up recurring posts for evergreen content, such as home-buying tips or monthly market updates.
- 3
Schedule and Monitor Growth
Select the optimal posting times for your market and schedule posts weeks in advance, including reminders for upcoming open houses. Use the first-comment feature to include contact details or direct links to the MLS listing. After your posts go live, you can monitor engagement and inquiries through the platform, allowing you to refine your strategy based on what resonates with your followers.
FAQs
Can I schedule property listings automatically?
Yes — Postly allows you to schedule and auto-publish listings across platforms.
Is this useful for individual agents?
Yes — Postly works for solo agents as well as large real estate teams.
Can I promote open houses?
Yes — you can schedule posts and reminders for open house events.
Does Postly help generate leads?
Yes — consistent posting increases visibility and inbound inquiries.
Can I schedule video tours and Reels for my listings?
Yes. Postly supports video content across major platforms including Instagram Reels, TikTok, and Facebook. This is particularly useful for real estate agents who want to share property walk-throughs or drone footage. You can upload your video files, add your captions, and schedule them to go live at peak viewing times, ensuring your most visually impressive listings get the attention they deserve from mobile users.
How does the bulk upload feature help with high-volume listings?
If you are managing a large portfolio or a multi-unit development, uploading each post individually is inefficient. Postly’s bulk upload feature allows you to prepare your listing data—including captions, dates, and image links—in a CSV file. Once uploaded, the system populates your content calendar automatically. This allows you to manage dozens of property updates in minutes, providing a scalable solution for busy agents and agencies.
Can I use Postly to manage social media for a whole real estate team?
Absolutely. Postly is built to support collaboration. You can manage multiple accounts and assign different team members to specific workspaces. This is ideal for brokerages where an administrative assistant or marketing manager handles the social media for several agents. It ensures brand consistency across the entire team while allowing for individual agent branding and property-specific promotions within a single, organized dashboard.