Avoid publishing mistakes
Social Media Approval Workflow
Postly’s approval workflow helps teams and agencies streamline content reviews before publishing.
Postly’s approval workflow helps teams and agencies streamline content reviews before publishing. Collaborate, approve, and schedule posts without messy emails or delays.
PostlyFeature DeepdiveFeaturesPostly
Why approval workflows matter
Managing social media content across teams or clients requires clear approval processes. Without a system, posts can be delayed, inconsistent, or published with errors.
What you can do with Postly approval workflows
Create structured approval flows for content
Assign posts to team members or clients for review
Approve, reject, or request edits before publishing
Track approval status in real-time
Add comments and feedback directly on posts
Integrate approvals with scheduling calendar
Manage workflows across multiple clients
Keep all communication in one place
Who needs approval workflows
Agencies
Get client approvals before publishing content.
Marketing Teams
Ensure content aligns with brand and campaign goals.
Large Organizations
Maintain consistency across departments and stakeholders.
How approval workflows work in Postly
- 1
Create your post in the scheduler
- 2
Assign it for review
- 3
Reviewer approves or requests changes
- 4
Make updates if needed
- 5
Publish or schedule after approval
Why use Postly approval workflows
Speed up content reviews
Improve team collaboration
Keep campaigns organized
Eliminate messy email chains
FAQs
Can clients approve content before publishing?
Yes — you can assign posts to clients or team members for approval.
Can I track approval status?
Yes — Postly shows real-time status for each post.
Can reviewers leave feedback?
Yes — reviewers can comment and request edits directly.
Does this integrate with scheduling?
Yes — approved posts can be scheduled or published immediately.
Can clients approve content without a full account?
Yes, Postly is built to facilitate client collaboration. You can assign posts to clients or external stakeholders for review. This allows them to see the proposed content, provide feedback, or give the final green light without needing to navigate complex internal settings. It simplifies the client experience while keeping your internal production workflow organized and secure.
How does the system handle rejected posts?
If a reviewer rejects a post, the status is updated immediately in your dashboard. The reviewer can leave specific comments explaining why the content was not approved. The content creator can then make the necessary edits based on that feedback and resubmit the post for approval. This loop continues until the content meets the required standards, preventing unpolished work from being published.
Is the approval workflow integrated with the social media calendar?
Absolutely. The approval status is directly linked to your scheduling calendar. You can filter your view to see which posts are still waiting for approval and which are already scheduled to go live. This integration ensures that your content calendar remains accurate and that you never have a gap in your posting schedule due to a forgotten approval request.