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How to Create a Social Media Calendar

Postly turns random posting into strategy with visual drag-and-drop calendar, Bulk CSV, Recurring, AI ideas, team approvals, and timezone optimization.

Postly turns random posting into strategy with visual drag-and-drop calendar, Bulk CSV, Recurring, AI ideas, team approvals, and timezone optimization.

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Steps with Postly

  1. 1

    Set goals/platforms

  2. 2

    AI Studio for ideas

  3. 3

    Bulk CSV or Canva import

  4. 4

    Drag-drop in calendar

  5. 5

    Add recurring + first comment

  6. 6

    Team approval

  7. 7

    Track & adjust via analytics

Why it matters

Visual Content Management

Postly’s visual calendar removes the guesswork from your scheduling. The drag-and-drop interface allows you to see exactly how your feed will look across different platforms, making it easy to identify content gaps or clusters. You can quickly move posts to different dates or times to maintain a balanced mix of promotional, educational, and engagement-focused content without ever leaving the dashboard.

High-Volume Efficiency

Scaling your social presence shouldn't mean spending more time on manual entry. Postly streamlines the creation process through Bulk CSV uploads and a direct Canva integration. You can design your assets and import them directly into your calendar, or use the AI Studio to generate captions and ideas instantly. This workflow allows you to plan a month's worth of content in a single afternoon.

Collaborative Approval Workflows

Maintain brand consistency and quality control with built-in team approvals. Instead of managing feedback through endless email threads or chat messages, you can set up a structured workflow where stakeholders review and approve posts directly within the calendar. This ensures that every piece of content meets your standards and is ready for publication across all selected timezones automatically.

FAQs

Import from Sheets?
Yes — via API addon or Google Sheets connector.
Can I import my existing content calendar from Google Sheets?
Yes, Postly supports importing data from external sources like Google Sheets. You can use the dedicated API addon or the Google Sheets connector to sync your planned content directly into the Postly visual calendar, making it easy to transition from manual spreadsheets to an automated scheduling system.
How does Postly handle posting across different timezones?
Postly includes timezone optimization features that allow you to schedule posts based on when your specific audience is most active. When you set up your calendar, you can designate the target timezone for each post, ensuring your content goes live at the optimal local time regardless of where you are located.
Is it possible to automate recurring content in the calendar?
Postly allows you to set posts as recurring directly within the calendar interface. This is ideal for evergreen content or weekly features. You can define the frequency and duration of the repetition, and the calendar will automatically populate those future slots, saving you from repetitive manual scheduling.