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Instagram Platform
Instagram Image Posts
- Carousels can be up to 10 Images. At the moment, videos cannot be included in a carousel post.
- Upload a photo with a width of at least 1080 pixels with an aspect ratio between 1.91:1 and 4:5.
Instagram Video Posts
- Videos posts can only be between 3 and 60 seconds long and have a size no bigger than 100MB.
- Videos formats are MP4, and MOV.
- Videos must be 1080 x 1080 px.
Instagram Reels and Stories
- Video must be MP4 or MOV
- Video for Instagram Reels and Stories must be 1080 x 1920 px
- The maximum length of video for the Instagram Reel is 90 seconds.
- The maximum length of video for Instagram Stories is 60 seconds.
- Check the Reel button on the upload window
- Check the Stories button on the upload window
- Note that Instagram Reels and Stories cannot be published at the same time.
- See the screenshot for an illustration
publishing instagram reels and stories screenshot
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- In addition to the above, Instagram has introduced a new method of managing Reels. All Instagram Video posts under fifteen minutes will be automatically published as Reels, even though the videos were published via the normal Instagram video publishing method from Postly. Learn more
- For full details of Facebook and Instagram media formats. Learn more
Facebook Platform
What you can Post on Facebook:
- Post types: Multiple Images & Videos, Links.
- Image formats: PNG, JPEG, GIFs, etc.
- You can publish up to 10 images in one post.
- Video formats: MP4, MOV
- Image size: 8MB maximum.
- Video formats: Regular and Vertical: We support Wide Videos (16:9) as well as Vertical Videos (9:16)
- Supports Image and Video upload via Links
- For full details of Facebook and Instagram media formats. Learn more
Publishing video links on Facebook
- Facebook accepts direct video URLs.
- This is an example of a direct Video URL: https://myvideo.com/cat.mp4
- WRONG FORMAT: https://youtube.com/shorts/8HiMDxkOadY?feature=share
- RIGHT FORMAT: https://www.youtube.com/watch?v=xyz
- How to get the right video format from YouTube.To top
- For normal YouTube Videos: Search for the video and copy the address bar URL
- For YouTube Shorts videos: Right-click on the video and copy the URL.
Facebook image size
- The image must be less than 8MB in size. Format: JPEG, PNG, GIF(Facebook only)
- The image must be less than 8MB in size.
- Aspect ratio: Must be within a 4:5 to 1.91:1 range
- Minimum width: 320 (will be scaled up to the minimum if necessary)
- Maximum width: 1440 (will be scaled down to the maximum if necessary)
- For full design specifications, see the Facebook guide.
Twitter Platform
What you can post on Twitter
- Single Tweets
- Threads – automatically generated (user can edit on Preview page)
- Twitter Polls
- Twitter: keep the video length to 120 seconds.
- Video format: MP4 only
- You can upload up to 4 Images per tweet. If you have a Thread, then each tweet on the Thread can contain 4 images.
- Images should be less than 5MB.
- You can learn more: here.
LinkedIn Platform
What you can post on LinkedIn
- Single Image and Video Posts
- You can upload up to 9 images per post
- Video length – from 3 seconds to 30 minutes
- Video format: MP4 only
- Images should be less than 5MB.
- The video should be from 75KB to 200MB
- You can learn more: here.
YouTube Platform
What you can post on YouTube
- YouTube accepts Video posts only
- YouTube Shorts: YouTube automatically converts any video upload below 60 seconds to Shorts.
Google My Business Platform
What you can post on GMB
- Publish only one image at a time
- Does not accept video content
TikTok Platform
What you can post on TikTok
- Publish video posts only.
- Keep the video length to 30 seconds (this is subject to change.
Publishing video links
WRONG FORMAT: https://youtube.com/shorts/8HiMDxkOadY?feature=share
RIGHT FORMAT: Let her use https://www.youtube.com/watch?v=xyz
To get the right format, please do the following:
- For normal YouTube Videos: Search for the video and copy the address bar URL
- For YouTube Shorts videos: Right-click on the video and copy the URL.
RECOMMENDED VIDEO URL FORMATS FOR DIFFERENT PLATFORMS
TikTok
- TikTok accepts only direct video URLs.
- This is an example of a direct Video URL: https://myvideo.com/cat.mp4
- To get a video URL from vimeo.com for upload on TikTok, please learn how to get the direct Video URL – click here
- YouTube video URLs are NOT recommended for publishing to TikTok. Please use other video platforms.
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- Instagram accepts only direct video URLs.
- This is an example of a direct Video URL: https://myvideo.com/cat.mp4
- YouTube video URLs are NOT recommended for publishing to Instagram. Please use other video platforms.
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- They accept direct video URLs.
- This is an example of a direct Video URL: https://myvideo.com/cat.mp4
- YouTube and Vimeo video URLs are also accepted for publishing to the platform
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Telegram
- They accept direct video URLs.
- This is an example of a direct Video URL: https://myvideo.com/cat.mp4
- YouTube and Vimeo video URLs are also accepted for publishing to the platform
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- They accept direct video URLs.
- This is an example of a direct Video URL: https://myvideo.com/cat.mp4
- YouTube and Vimeo video URLs are also accepted for publishing to the platform
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- They accept direct video URLs.
- This is an example of a direct Video URL: https://myvideo.com/cat.mp4
- YouTube and Vimeo video URLs are also accepted for publishing to the platforms
- They accept direct video URLs.
- This is an example of a direct Video URL: https://myvideo.com/cat.mp4
- YouTube video URLs are NOT recommended for publishing to Instagram. Please use other video platforms.
Recommended Image and Video formats.
- Facebook post – 940p x 788 px
- Facebook story – 1080 x 1920 px
- Instagram square – 1080 x 1080 px
- Instagram portrait – 1080 x 1350 px
- Instagram Reel – 1080 x 1920 px
- Instagram Story – 1080 x 1920 px
- Twitter – 1600 x 900 px
- LinkedIn – 1200 x 1200 px
- Pinterest Pin – 1000 x 1500 px
- Pinterest Pin – 1000 x 1920 px
- Reddit – 1920 x 1080 px
- Google Business Profile – accepts image only; min 250 x 250 px; recommended 720 x 720 px; 10KB to 5MB.