Marketing Strategy for Startups
About the book
Marketing strategy is one of the most important aspects of any business. It is a very competitive industry, and it is difficult to stay on top and maintain a competitive edge. This book will give you an understanding of marketing strategy and how it can be applied to your business.
Marketing is an art that requires creativity and strategy. With the growing competition in the market, it becomes difficult for marketers to stay ahead of their competitors. In this book, you will find some of the best marketing strategies that can help you grow your business and make it thrive in this competitive market. The book is a resource for marketers to learn about marketing strategy and how to implement it. Marketing strategy is a process of aligning the organization’s marketing activities and plans with its business goals. The goal of this book is to help you understand how to create an effective marketing strategy for your company by providing you with all the steps needed to get there.
The author has been a product marketing expert for almost two decades and has helped many businesses grow successfully as well as founding a few Startup businesses including Postly. He shares his experience with you so that you can learn from his mistakes and successes.
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Getting your Product-Market-Fit right is good, however, even better, is to get your product positioning right so you can achieve Market-Acceptance!
– Paul Onu
About the Author
Paul Onu is a serial entrepreneur hailing from Nigeria, Africa. As a marketing professional with almost two decades of experience, Paul’s expertise is broad and far-reaching. From Marketing Strategy formulation, Product Development, and Management, Product Marketing: Go to Market (GTM) planning, Content, Email, and SEO marketing to Customer Experience Management: Lead nurturing initiatives and campaigns.
He also has excellent digital product experience having developed mobile apps and games for Google Play and Apple Store. This experience particularly in Competitive Analysis, led him to spot a niche in the market that he capitalized on, and Postly was born.
Now, barely 12 months after launch, Postly has acquired over 15,000 business and agency users across over 100 countries, surpassing its objectives in the first year of business, and is steadily becoming a firm favorite with its client base.
The epitome of the small business struggle, his path has not been easy, peppered with being stereotyped and victimized. Born as the fourth child out of nine siblings of four males and five females, his parents were impoverished and struggled to make ends meet. His father worked as an auto-electrician at the local University while his mother (late) was a housewife and a Seamstress. A devoted husband and doting father, he strives to be a role model for his three sons.