Confident, clear, capable, and polished. Tell the Postly story with useful words, calm compositions, and precise detail.
Use the supplied original artwork. Leave clear space of at least half the symbol’s height on every side. Preserve aspect ratio and check legibility at the final size. Choose the intended light or dark background and avoid busy imagery.
Do not stretch, rotate, recolor, add effects, or recreate the mark. Keep customer and third-party identities separate. Use the name Postly consistently and do not imply an endorsement.
| Role | HEX | Use |
|---|---|---|
| Primary | #1F62FF | Main actions and brand emphasis |
| Supporting accent | #087F8C | Editorial details and illustration |
| Soft complement | #FFC7A1 | Quiet backgrounds with dark text |
| Ink | #14213D | Headings and essential text |
| Canvas | #F4F7FC | Neutral space and backgrounds |
Lead with neutral surfaces, use the primary for main actions, and keep supporting accents restrained. Use white text on the primary fill. Keep warning, error, and success meanings separate from the brand palette. Check contrast in the final composition; never rely on color alone.
Inter brings a consistent, readable voice to our headings, body copy, and controls.
Headings: Inter, bold 700. Body: Inter, regular 400. Labels: 500–600.
Use a clear heading hierarchy, readable line spacing, sentence case, and real text. Website heroes start at 56px on wide screens and 36px on narrow screens; body copy starts at 16px. Keep text responsive and allow it to wrap. Font files are not included in this kit.
Write with clarity, warmth, and purpose. Make product claims accurate, show real product behavior, and label illustrative examples. Use one clear message per composition, readable captions, meaningful alt text, and imagery you have permission to use.
This public reference summarizes the Postly corporate identity guide, version 1.0. The ZIP includes the selected existing logo exports, this guide, a machine-readable palette, and checksums. Logos remain the property of their respective owner; downloading this kit does not grant endorsement or partnership status.