Social Media Image and Video Sizes and Formats

Who knew that the perfect size of a photo for your latest social media post would be such a difficult decision? Seems like no matter what size you pick, your friends always have something to say about it. From the crucial “too small” to the record-breaking “too big,” it’s time to learn once and for all what image sizes are optimal for posting on social media. 

Creating the perfect post on social media is no easy task, but it doesn’t have to be a chore. By understanding the recommended sizes and guidelines for each platform, you can ensure that your posts look their best, maximize engagement, and reach more users with every post. At, we’ve done the legwork to compile all the essential information into one concise guide so that you don’t have to remember them all. Get ready to unlock the secrets for creating outstanding posts that will set you apart from the competition.

So grab a cup of coffee and a snack – this article is going to be a lotta fun!

1. Instagram

Posting an interesting picture to Instagram is of paramount importance! If the photo is a scenic panoramic or an up-close self-portrait, make certain you adhere to these rules prior to finalizing the post. Here are the dimensions to consider for your various posts on Instagram:

  • Feed (Landscape): 1080 X 566 pixels 🌆

  • Feed (Portrait): 1080 X 1350 pixels 📐

  • Feed (Square): 1080 X 1080 pixels 🔢

  • Carousel (Landscape): 1080 x 566 pixels 📽️

  • Carousel (Portrait): 1080 x 1350 pixels 🎞️

  • Carousel (Square): 1080 x 1080 pixels 📺

And there you have it! Now get creative and post those perfect pics! 🤩

2. Facebook

Are you ready to make your mark on Facebook? With the right photos and a few simple guidelines, you can start building an engaging presence on Facebook!

Start by making sure you have the right photo sizes for each type of post:

  • Profile Photo: 170×170 📸

  • Cover Photo: 851×315 🌃

  • Stories: 1080×1920 📽️

  • Feed Photo (Landscape): 1200×630 🌆

  • Feed Photo (Portrait): 630×1200 📱

  • Feed Photo (Square): 1200×1200 🔳

Now that you’ve nailed the visuals write in an engaging tone and style. Ensure your posts are exciting and interesting enough to get people talking—whether it’s a witty caption or a thought-provoking question. And, of course, don’t forget the emojis 😉!

3. Twitter

Are you ready to get tweeting But not sure how to start? Here’s what you need to know! When using the Bird app with your online presence, make sure your profile looks professional while catching the eye of your followers on Twitter.

Here’s a quick rundown of the recommended guidelines ⬇️

  • Profile Photo: 400×400 📸

  • Cover Photo: 1500×500 🌃

  • In-Stream Photos: 1600×600 🌆

  • Aspect Ratio (Mobile): 2:1, 1:1 🤳

  • Aspect Ratio (Desktop): 2:1, 3:4, 16:9 👨‍💻

  • Square Photo: 1200×1200 🔲

Plus, make sure your posts are engaging and written in a tone that appeals to your followers 💯 Most importantly, have fun and enjoy your time on Twitter! 😃

4. LinkedIn

Crafting an interesting profile and posts on LinkedIn is paramount to make yourself visible to employers and recruiters. When selecting a profile photo, cover photo, business logo, or company cover photo, ensure that you follow these size regulations:

Also To grab their attention, use an engaging tone and style while writing a post

  • Profile Photo: 400 x 400 📸

  • Cover Photo: 1584 x 396 🌆

  • Image Post: 1200 x 627 🖼️

  • Company Logo: 300 x 300 🤝

  • Company Cover Photo: 1584 x 396 🛡️

When posting, use an engaging style that is professional and appropriate for the platform. Use hashtags and relevant keywords to help increase visibility and engagement. Use emojis in moderation to help engage your audience and make content more visually appealing 🤩. Finally, keep your post concise and include a call to action. Good luck! 🍀

5. YouTube

When creating content for YouTube, it’s important to make sure your visuals are up to snuff. Making sure that your profile photo, banner photo, videos, thumbnails and cover photos meet the minimum requirements is a great start. 

  • Profile Photo: 800px x 800px 📸

  • Banner Photo: 2560px x 1440px 🗺

  • Video: 1280px x 720px (minimum) 📹

  • Thumbnail: 1280px x 720px 🖼

  • Company Cover Photo: 1584px x 396px 📰

  • Image Post: 1200px x 627px 📷

To keep YouTube viewers engaged, prioritize attractive visuals, create interesting content variations, craft meaningful stories, and include interactive components like polls or comments. Over time, your audience will recognize you as a reliable and captivating source of content they can rely on. With some creativity and effort, you can make YouTube part of your success story.

6. TikTok

TikTok is frequently heralded as the next big thing in short video sharing. Thanks to its user-friendly layout

TikTok is the hottest social media platform right now! 🔥It’s interactive, fun and engaging – perfect for those who want to share their creativity with the world. 📱And if you want your content to look perfect, you’ll need to remember a few key details:

  • Profile Photo: 200 x 200 🤳

  • Video: 1080 x 1920 📽️

  • Video Duration: 3 minutes (maximum) ⌚

So get ready to go viral, and don’t forget the specs – because when it comes to TikTok, quality matters! 🤩


So there you have it! Now you know what size images to use for each platform! No more pixelated profile pictures or stretched-out logos on your accounts. With this info, you’re guaranteed to look professional and have higher quality content that stands out from the rest. So go forth, and post with confidence!
We’ve even included a handy cheat sheet with exact sizing for every platform, so it couldn’t be easier! Go forth and wow us with your fantastic posts!